Visual hierarchy is a crucial element in any design — whether in graphic design, web design, book design, interior design, or even architecture. One could say that the visual hierarchy is the delivery of a user experience or design that allows the user to process the necessary information efficiently in…

There is no doubt that everywhere we look, from the galaxies in space to the highest of mountain tops and the deep oceans, color makes the human experience unique. Color is everywhere; most times, vibrate, bright, warm, glowing, moody, and even gloomy overcast days sometimes have a way of evoking…

What is color theory?

Color theory is an important part of a designer’s process. You need it to be able to create an eye-catching and interesting end product. We use the color wheel as a guide to help connect the colors that are being used. For example, the wheel is split up into three…

Working From Home

If 2020 taught us anything about life with the pandemic, it’s this: Time and human connection are vital to our very existence. In comparison, some of us learned to find value in simple things and realized how essential family and friends are to our wellbeing. Social gatherings in any aspect…

“Minimalism is really about the reassessment of priorities so that you can remove unnecessary things from your life; get rid of things like possessions, activities, and relationships that do not improve or bring value to your life.”

― Jane Andrews, Minimalism: Discover the Power of Less: Free Yourself from Stress…

Stephanie Picado, Kingdom Branding

In recent years, “minimalism” has been a buzzword amongst millennials to describe a simple way of living with only the necessary material items. The definition of “necessary material items” is up to the practitioner but the philosophy is that living in a clutter-free environment provides a sense of mental clarity…

Disruptive Innovation

A few weeks ago, we explored how disruptive innovation and digital cameras have changed the industry. Disruptive innovation is defined as a new product or service that has challenged incumbent businesses by finding a better solution that meets modern requirements, unarticulated needs, or existing market needs. However, disruptive innovation creates…

Every day there is someone out there with an idea: a crockpot, selfie-stick, wireless vacuum, etc. Many inventions are designed to solve a problem for a consumer. It could be that a single mom was looking for a way to have dinner on the table for her kids while working…

Kingdom Branding

Kingdom Branding is a creative partner for brands that rule. We specialize in high-performing, conversion-focused, beautiful web and social experiences.

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